Cancellation of a major program: a blow for Made in France
A few weeks ago, we were in the midst of preparing for a major turning point for Cygnes. A TV appearance on one of the most-watched shows in France: a golden opportunity to democratize Made in France , showcase our local production and prove that ultra-resistant and responsible tights can exist.
But one call changed everything. Our appearance was canceled a week before it was due to air.
At that moment, an entire organization is faltering:
- €400,000 invested to prepare for this national visibility
- Months of work, anticipation, production
- Logistics set up to ship thousands of tights to customers who have discovered our brand
And in a few minutes, everything collapses.
But at Cygnes, we never give up and a cancellation won't stop us.
We decided to transform this setback into a solidarity movement for made in France .
QVEMIF: Who Wants to Encourage Made in France? 🇫🇷
We had everything ready for this major show: meticulous logistics, dedicated stationery, and stock ready to ship. Rather than let all that go, we decided to turn this setback into an opportunity to champion the Made in France brand.
- -20% on our ultra-resistant tights
Because the best way to support French manufacturing, "Made in France," is to adopt it every day, we're offering you a discount on our flagship product. Tights designed to last, made in France, and guaranteed for 30 days.
- Up to 30% off our new gift sets
We had specially designed packs for the show, and rather than saving them for another occasion, we're reserving them exclusively for you! A unique opportunity to try out our tights at a discounted price or to introduce your loved ones to Made in France.
- An opportunity to discover Made in France at a reduced price
Our goal is simple: to prove that the French textile industry has its place, that it can compete with the giants of fast fashion and that quality and made in France can (and must) be a purchasing criterion.
- 5,000 boxes to be sold in 10 days
And 1,500 of you have already responded in just a few days. This incredible support proves that the desire to consume differently is truly there.
This isn't just a promotional offer. It's a strong signal for Made in France . 💙🤍❤️
Why buy Swan tights?
Buying tights isn't just an everyday purchase. It's a choice. A choice between a disposable product and a sustainable one, between globalized production and local manufacturing, between fast fashion and a garment that makes sense.
By choosing Cygnes , you're supporting more than just a brand. You're participating in a movement that values craftsmanship, quality, and ethics.
🧵 100% made in France
At Cygnes, we made a bold bet: to produce our tights made in France , despite the challenges that this represents in a largely outsourced industry.
Our tights are knitted, assembled, and inspected in France, in a workshop renowned for its expertise for over 70 years. We use ultra-resistant yarn from the world of climbing, selected for its exceptional strength and ability to withstand extreme tension. Each manufacturing step is controlled, guaranteeing a quality product, designed to last far longer than traditional tights on the market.
💎 A high-end and durable product
Our tights aren't designed to be thrown away after a few wears. We've redesigned tights to become a true everyday companion.
- Tights 10 times more durable than traditional tights. Buying fewer tights also means less waste.
- A thick, comfortable belt that won't slip, won't cut into your waist and ensures a perfect fit all day long.
- Precise knitting and hand finishing, for premium quality and a silky feel that enhances the leg.
- A stretchy material that won't run at the slightest snag, designed to accompany you for a long time and in all your movements
🔄 A responsible and circular purchase
At Cygnes, we have one mission : to slow down the pantyhose industry and offer a sustainable, made-in-France alternative. To sell as few pantyhose as possible to as many people as possible.
30-day guarantee : a first in the world of tights. If a problem arises, we'll exchange your pair without hesitation.
A C oncygnes program: rather than throwing away your used tights, return them to us and receive a voucher in exchange. A concrete way to close the loop and encourage more responsible consumption.
Packaging designed to reduce waste, with recycled and recyclable materials .
Buying Cygnes is a responsible choice, made in France.
Buying Swans tights is much more than just a fashion accessory. It's a responsible act, with meaning at every step:
Support French manufacturing, “made in France” and encourage the maintenance of local know-how by refusing offshoring.
Reduce your environmental impact by choosing a more durable product, which avoids overconsumption and textile waste.
Opt for lasting comfort by choosing tights that fit your figure, stay in place and remain impeccable, wash after wash.
Encourage a more responsible industry, where transparency and sustainability are not marketing arguments but real commitments.
So, are you ready to join the #QVEMIF movement and defend more responsible, made-in-France fashion? 💙🤍❤️
Very durable, ultra comfortable and 100% made in France 🇫🇷
The new ultra-resistant 30 denier brown and beige tights from the Revolution range are now available.
Fall for your Swans product now!
By purchasing Cygnes , you are choosing responsible, ethical, sustainable, and B Corp-certified fashion. Produced in France, our ultra-resistant tights combine comfort, style, and quality, while being part of an environmentally friendly approach. Don't hesitate to adopt Cygnes tights and join the community of those who want to consume differently: with style, but also with conscience.