Summary
Responsible fashion is not just about labels or numbers. It comes to life in everyday life, in repeated actions, in the choices we make each morning in front of our wardrobe.
At Cygnes , we believe that it is real-world use that gives meaning to clothing.
Today, we wanted to give a voice to those who wear our tights every day. Three customers, three journeys, three different ways of consuming fashion — with one thing in common: striving to do better, without seeking perfection .
Why give customers a voice?
Because sustainability is not a theory.
It is built on simple routines :
repeating her clothes without guilt
buy less but more consciously
maintain and repair rather than replace
prioritize reliable parts, designed to last
These portraits are meant to inspire, not to dictate.
Portrait #1 — Camille, 32, consultant in Paris
His vision of fashion
"For a long time, I bought things out of habit. Now, I want to understand what I wear and why I wear it."
Camille works in consulting and operates in a demanding professional environment. She has little time in the morning and is primarily looking for outfits that are reliable, comfortable, and consistent .
Her fashion routine
A wardrobe reduced to the essentials
A palette of neutral colors
Pieces that are easy to combine with each other
Not many new items, but some well-considered purchases.
His relationship to sustainability
For Camille, consuming better means, above all:
wear your clothes for a long time
avoid impulsive purchases
choose transparent brands
prioritize local manufacturing whenever possible
Why she wears Swan tights
"I felt like I was throwing away my tights every two weeks. Now, I wanted a more sustainable alternative, without compromising on style."
Tights are a key functional item for her:
worn several times a week
compatible with her work dresses and skirts
durable enough to last over time
Portrait #2 — Sarah, 41 years old, mother of two children in Lyon
His vision of fashion
"I want to feel good in my clothes, without spending too much time thinking about them."
Sarah's daily life is structured around work, children, and family logistics. Her priority: practical, comfortable, and durable clothing .
Her fashion routine
Easy-care clothes
Pieces that can withstand the rhythm of everyday life
Few trends, many timeless pieces
Special attention to comfort
His relationship to sustainability
For her, sustainability means taking concrete actions:
-
wash less often, but better
repair when possible
buy solid parts, designed to last
to pass on or give away what she no longer wears
Why she changed the way she buys tights
"I no longer wanted to buy disposable tights. It was inconsistent with the rest of my choices."
Today, she is looking for:
durable tights
comfortable for all day
adapted to an active lifestyle
that fit into a sustainable wardrobe
Portrait #3 — Léa, 23 years old, student in Reims
His vision of fashion
"I like to dress up, but I reject fast fashion. I prefer fewer pieces, but more meaning."
Léa has been interested in fashion for a long time, but with a critical eye. She likes to experiment, while remaining aligned with her values.
Her fashion routine
Mix vintage pieces with socially conscious brands
Repeating outfits without feeling self-conscious
Favor second-hand purchases
Documenting your choices on social media
His relationship to sustainability
For Léa, sustainability is also a matter of education:
explain his choices
to show that another fashion is possible
deconstructing the injunctions to be new
Why Swans are part of her wardrobe
"Tights are an invisible but essential base. I needed something reliable."
She appreciates:
the simplicity of the models
consistency with its values
the possibility of wearing her dresses all year round
brand transparency
What these portraits teach us
Despite very different profiles, certain constants emerge:
The desire to consume less
The importance of durability in real-world use
The need for reliable, repeatable parts
A more peaceful, fashionable relationship
Product spotlight: 40 denier Swan tights in everyday routines
Sustainable fashion is not uniform. It adapts to each person's life, rhythm, and priorities.
Through these portraits, one common thread clearly emerges: tights are not a mere detail. They are among the most frequently worn items, those that must withstand daily wear and tear without requiring special attention.
It is precisely within this logic that the 40 denier Swans tights are designed.
A penny designed for real life
40 denier represents an essential balance in a responsible wardrobe:
opaque enough to be worn in winter and during the mid-seasons
Thin enough to remain elegant and easy to match
versatile, from the office to more informal moments
suitable for frequent wear, sometimes several times a week
For clients like Camille, Sarah, or Léa, this level of opacity allows them to:
wear dresses and skirts all year round
limit the number of different pairs of tights in the wardrobe
-
avoid repeated "emergency" purchases
A discreet yet structuring piece
In the routines described, the sticky plays a key role:
It makes clothes more comfortable
It prolongs the use of clothes already owned.
It makes it easier to repeat looks without getting tired of them.
40 denier tights then become a central functional item , just like a good pair of trousers or a well-cut dress.
The 40 Swans coins: consistent with a sustainable approach
The customers interviewed share the same need: to be able to rely on dependable products that last over time.
The 40 denier Swans tights were designed to meet this expectation:
a design geared towards resistance
comfort suitable for a full day
an aesthetic simplicity that blends with all styles
manufacturing aligned with values of sustainability and transparency
This is not an “occasional” pair of tights, but a routine pair — the kind you grab without thinking, because you know it will do the job.
When sustainability comes through use
These portraits clearly show that: consuming better does not mean consuming less of everything, but choosing better the pieces that we wear the most .
In this context, 40 denier tights are not a secondary purchase, but an investment in a more consistent and sustainable daily life.
Towards a more humane and sustainable fashion
These clients are not looking to be perfect. They are looking to be consistent .
And that's often where more responsible consumption begins: in simple, repeated choices, aligned with one's daily life.
At Cygnes, we design our products to support those real routines — the ones that make a difference, day after day.