Summary
For the fourth consecutive year, we had the pleasure of exhibiting at the Made in France trade show . Each edition is a highlight for us, but this one had a special resonance. Since our beginnings, we have had a clear mission: to offer truly sustainable tights, made in France, and to fight against the planned obsolescence that still too often affects this everyday product.
This fourth participation allowed us to measure the progress made, but also to confirm that our approach resonates with an increasingly wider audience. And the results speak for themselves: we broke all our records, with 823 customers welcomed and 1,589 products sold in just four days.
Cygnes: a brand born to last, 100% Made in France
Before discussing our presence at the MIF, it is essential to remember who we are.
We created Cygnes to address a real need: to put an end to fragile tights that snag or tear after a few hours, and that encourage ever-increasing consumption. From the outset, we decided to completely rethink how this garment is produced.
We have chosen:
an ultra-resistant technical yarn inspired by sports textiles,
Made in France.
complete transparency regarding our choices.
and a vision based on more responsible consumption: produce less, but produce better.
Our tights are designed to resist, support, and last—far exceeding market standards. It's this simple yet ambitious promise that we uphold every day and that we once again highlighted at the Made in France trade show.
A dedicated and passionate team
This year, there were four of us representing the brand:
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Inès and Axel , the co-founders,
Marie and Eloïse , in charge of communication and marketing, who support the brand with energy and commitment.
For four days, we shared, explained, demonstrated, listened, and exchanged ideas tirelessly. The booth was constantly busy, driven by a positive energy and contagious enthusiasm.
The MIF is always an intense time for us. Our days are filled with meetings, questions, demonstrations, and fascinating discussions. But it's also a precious moment: nothing compares to the joy of seeing clients who return year after year, or meeting those who are discovering Cygnes for the first time and leave completely won over.
A record-breaking edition that marks a turning point
The numbers speak for themselves:
823 female clients met ,
1,589 products sold
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an absolute record since our first participation.
These results are much more than just commercial indicators. They demonstrate solid progress, growing recognition, and a genuine interest in sustainable tights made in France.
We observed a steady flow of visitors throughout the entire event, and a large proportion of clients who were already loyal customers or who came specifically to meet us. This loyalty, year after year, deeply touches us and encourages us to strive for even greater things.
An audience increasingly receptive to our approach
Several trends emerged during the discussions:
Sustainability has become a determining factor
Women are aware of the limitations of traditional tights and are looking for durable alternatives. Our promise of strength and longevity meets a real and growing need.
Made in France inspires confidence
Our choice of local production is reassuring and appealing. The public understands the importance of preserving expertise and supporting a French textile industry.
Transparency is essential
We explain the origin of our materials, our way of working, our design choices: this information is received with real interest and strengthens trust.
Consuming better is becoming a priority
More and more customers are looking to reduce their impact, to buy less but better. Our sustainable tights fit perfectly into this philosophy.
A human and unifying moment
Beyond the products and the figures, the MIF is for us a unique human adventure.
We share laughter, moments of improvisation to manage peak crowds, inspiring discussions and memories that strengthen our cohesion.
Each member of the team played a vital role in this success.
Inès and Axel carried the vision, recounted the beginnings of the brand, and explained our commitments.
Marie and Eloïse welcomed, advised and guided the customers with warmth and precision.
This synergy gave rise to a wonderful energy that visitors felt. Many told us: our authenticity and sincerity are part of our strength.
Responsible and eco-friendly elegance
Reducing the impact of fashion does not mean giving up on beauty. On the contrary.
Responsible elegance is that which combines pleasure, comfort and awareness . It's choosing clothing that's good for the skin, but also for the planet.
The sustainable Cygnes tights embody this philosophy: a soft, resistant, breathable knit — and respectful of natural resources.
They are part of a comprehensive approach: eco-design, French production, recycling, transparency.
Wearing Swan tights is therefore wearing much more than just clothing: it is a discreet, but strong, commitment to the planet.
A strengthened conviction: Swans has meaning, and a future
This 4th participation has reinforced our mission: to offer resistant, useful and durable tights, made in France, and to build a more responsible alternative to textile overconsumption.
We are leaving the showroom:
motivated
inspired
enriched by exchanges
and determined to continue innovating
The feedback we collect will help us to further improve our products, develop new ranges and strengthen our commitment.
See you in 2026
One thing is for sure: we will be back at the Made in France trade show.
This annual meeting has become a defining moment for us, a space where we measure our impact, where we share our vision, and where we confirm that changing things, even in a product as simple as tights, is not only possible, but necessary.
Thank you to everyone who came to meet us.
Thank you to those who have followed us since the beginning.
Thank you to those who are joining the adventure today.
We look forward to seeing you again for the next edition.