In this new article, we are delighted to tell you about a French brand that is close to our hearts, and with which we had the pleasure of launching a partnership: MyEli . A look back at this unique collaboration .
MyEli: When security meets elegance
MyEli is a bracelet like any other at first glance, except for one detail: it is actually a connected piece of jewelry that allows you to alert, secure and reassure your loved ones in case of danger. Unlike other jewelry of this type, MyEli is the first brand to combine aesthetics and innovative technology .
For those who are curious, do you have any idea where the name MyEli comes from?
Well, “ Eli ” simply refers to the protective and reassuring animal that is the elephant, while the prefix “ My ” symbolizes the appropriation of this connected tusk.
“Dare. Free your legs with complete peace of mind.”
Many women don't dare to dress the way they would like. The main message we wanted to convey through this partnership is " to dare ."
This collaboration was born to allow women to show off their legs and wear as many tights as they want, while remaining calm thanks to their connected bracelet.
Alongside MyEli, we have created a unique limited edition set consisting of our best-seller, our 40 denier tights, and a gold bangle connected bracelet .
We met the MyEli team during the final of the “ Be a Boss ” competition in 2022. We share common values such as fearlessness , inclusivity and self-confidence , so it was natural to launch a project together.
March 8, a symbolic day
March 8th, the date this box set went on sale, was not chosen by chance. You have surely heard about it, it is International Women's Day .
Do you know the origin of this date?
Officialized in 1977 (finally!) by the United Nations, the creation of this day actually began in the early 1900s. Originally, this " National Women 's Day " was inspired by American socialist women with the aim of celebrating gender equality.
Then, little by little, women in many countries began to celebrate this day, and thus International Women's Day was born.
Today, this day is still an opportunity to denounce the injustices experienced by women around the world, and to promote the actions to be taken to achieve gender equality.
At Cygnes , we want to encourage women to feel free , confident , and strong every day of the year. This is the message conveyed by our collaboration with MyEli , on this symbolic day of March 8.