A highlight for Swans
Seeing Swans on screen, on TF1 and in the program Grands Reportages , is a milestone in our adventure. After a first appearance on M6 in 2023 which propelled our sales to an unexpected level, this new spotlight is a golden opportunity. Being selected to appear in a report broadcast on one of the biggest French channels is proof that our work and our commitment to quality tights, made in France, resonate with a wide audience.
Behind this broadcast, there were weeks of preparation, excitement, and suspense. We couldn't wait to share with you the behind-the-scenes story and tell you how this unique experience came to fruition. This report is an exceptional showcase, allowing us to show who we really are: a passionate brand, driven by a dedicated team and a loyal community.
Behind the scenes of the Grands Reportages filming
It all started with a call in November 2023, shortly after our appearance on M6. TF1 wanted to follow our progress after this spotlight, but organizing the filming turned out to be a real headache! Between their expectations, our constraints, the back and forth on possible shots and everyone's availability... Despite these challenges, they were able to capture key moments : the installation of our new machine, daily life in the office, the visit to more spacious premises and even a visit to our production plant.
The show's goal was to showcase the (sometimes very complicated) realities of entrepreneurship, and that was a good thing, because at that time, things were buzzing at our place. With the explosion of orders following our appearance on 66 Minutes, inventory and logistics management was a real challenge!
In the end, only a few days of filming were required, and that was enough for the cameraman.
The broadcast was scheduled for September 2024, but here we are, broadcast scheduled for March 29 a few weeks after our QVEMA deprogramming and our QVEMIF operation!
What TF1 highlighted on Swans
The angle of the report was clear: to highlight our journey, our values and our know-how.
The captured images perfectly demonstrate our commitment to ensuring that everything is as good as possible for the customer. Receiving products that reflect our values and French know-how.
This focus on Cygnes allows us to reach a new audience while consolidating our place in the world of tights . By emphasizing quality, durability, and innovation, we are becoming a must-have brand for those looking for stylish, durable, and responsible tights. This allows us to strengthen our presence and stand out as a modern and committed alternative .
Made in France at the heart of Cygnes
TF1 chose to talk about Cygnes because our commitment to Made in France is part of our DNA. From the beginning, our mission at Cygnes has been clear: to offer quality tights, designed with local expertise and responsible production.
In our manufacturing workshops , each pair of tights comes to life thanks to the meticulous work of our French partners. Behind each thread, each stitch, there are passionate artisans who perpetuate precious know-how. Knitting, dyeing, reinforcing: so many essential steps that guarantee a durable and high-performance product.
Beyond quality, manufacturing in France is also an ethical and ecological commitment. By reducing transport, we limit our carbon footprint and encourage more responsible consumption . This is what makes Cygnes a different brand: tights that combine comfort, style, and commitment, without compromise.
Our mission: buy less but better
Our ultra-resistant tights last much longer and save up to 6,750 liters of water per piece.
Every year in France, 130 million pairs of tights are sold, but more than 100 tons end up in the trash. A pair of classic tights consumes 750 liters of water for an average lifespan of only five uses: an ecological aberration. This planned obsolescence contributes to the massive waste of natural resources and the clutter of our waste.
With our sustainable tights , Cygnes has already saved 400 million liters of water. By choosing them, you are investing in quality while preserving the planet.
Swans: reinventing tights with audacity and commitment
Cygnes is the desire to revolutionize the world of tights. Too often disposable and fragile, tights deserve better. From the beginning, our mission has been to create elegant , durable and responsible pieces, which combine comfort and quality . We have redesigned every detail to offer tights that last, do not run and remain comfortable all day long.
Made in France, unique expertise : our tights are designed in specialized workshops by expert artisans. Thanks to innovative yarns and cutting-edge processes, we guarantee exceptional durability without sacrificing aesthetics. No more tights that sag: our products last the distance.
Innovation is at the heart of our approach at Cygnes: durability, comfort, and a perfect fit. We've reinvented the waistband to avoid discomfort and chosen soft fibers for a comfortable fit. Every detail counts to offer tights that adapt to all body shapes and elegantly accompany every movement.
At Cygnes, we don't just make tights, we offer a new vision: an essential fashion accessory, designed to last and accompany everyday life.