tendance mode 2025

The art of wearing the same clothes over and over again

What if true luxury was no longer needing to renew your wardrobe every month?

Here's an ode to clothes that last, that come back, and that really stay with us—like a good pair of tights or a well-cut pair of shorts.

The illusion of the “new”: when industry pushes for endless consumption

Every season, new trends. Every month, new collections. Every scroll, a new temptation.

The fashion industry has made wardrobe exhaustion the norm: we're led to believe that wearing the same thing twice is "uninspired." Yet the truth is simple: the clothes we love are the ones we wear again.

What if true audacity was to resist? To choose less but better?

What our wardrobe says about our lifestyle

A closet full to bursting... but the feeling of "having nothing to wear." Who hasn't experienced that?

In reality, we wear 20% of our wardrobe 80% of the time. These pieces are our safe havens: they fit us well, they don't betray us, they reflect who we are.

Wearing and rewearing a black dress that fits well, a pair of tights that don't run, a comfortable pair of shorts: it's not giving up on style . It's refining your own.

In praise of faithful clothing

A good piece of clothing is one that you want to put on without thinking. It accompanies you through everyday life, through unexpected events, through big days and busy mornings.

At Cygnes , this is precisely the objective of each product: to be worn, washed, worn again and again.

The Revolution 30D tights , which last an entire season without running:

Invisible shorts , worn under all dresses and skirts, which don't move, which protect, which you forget about.

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