Black Friday
Black Friday. This word often conjures up images of huge sales, overflowing baskets, and impulse purchases. And yet, let's be honest, at Cygnes , we've never really taken the plunge. Why? Because we prefer to focus on quality and sustainability , rather than pushing for overconsumption.
But this year, we've changed our minds. Not to give in to the frenzy, but to reinvent this moment and turn it into an opportunity: to support Made in France, to make our voices heard, and to show that it is possible to consume less, but better .
Made in France, a know-how to support
We often hear that Black Friday encourages overconsumption, and it's true. But for small brands like Cygnes and for the Made in France sector as a whole, this period can also become an opportunity to support local producers and committed businesses.
Every year, hundreds of millions of tights are sold in France, but how many of them are actually made here? The truth is striking: less than 1% of tights sold in France are produced locally.
At Cygnes, we're proud to be one of the few brands that continues to perpetuate this expertise. Three years ago, we took the somewhat crazy gamble of producing 100% of our tights in France. And thanks to you, we've already accomplished some great things:
- We saved the last French family hosiery shop , a true treasure of local know-how.
- We are preparing to open our own production plant here in France.
But let's be honest: selling 100,000 pairs of tights out of 130 million is still too little. We can do so much better, together.
Buying Swans means choosing values
When you choose Cygnes, you're doing much more than buying a pair of tights.
You support:
- Unique French know-how: thanks to you, we have saved the last family hosiery in France.
- Sustainable fashion: our tights are ultra-resistant, ultra-comfortable, and designed to last.
- An ambitious project: with your support, we hope to soon open our own 100% French factory.
Made in France, not as expensive as you think
"Made in France is too expensive." We hear it often, but we want to prove the opposite. Our tights are affordable and designed to be a sustainable investment. Choosing Cygnes means opting for ethical and responsible fashion, without breaking the bank.
Our tights are not just a purchase, they are an investment:
Ultra-resistant: no more tights that run off the first time you go out.
Ultra comfortable: a material that accompanies you all day long, without compromise.
Mega virtuous: produced locally, with care and respect.
What if we told you that by buying a pair of Swan tights, you are participating in a much bigger project?
Join the movement: Swans Friday
This Swan Friday , we're not inviting you to consume more, but to consume better. By choosing Swans, you're part of a movement that promotes local production, supports jobs in France, and protects valuable expertise.
So, are you ready to reinvent Black Friday with us? 🌟
Fall for your Swans product now!
By choosing Cygnes , you are choosing responsible, ethical, and sustainable fashion. Our tights combine comfort, style, and quality, while being part of an environmentally friendly approach. Don't hesitate to adopt Cygnes tights and join the community of those who want to consume differently: